Who's Who

Erik BRUNETTI

Erik Brunetti, founder of the American brand  FUCT, is one of the most iconic streetwear designers in the business.

A lonely artist in the purest sense of the term, Brunetti is a true maverick, continuously setting himself apart from the streetwear business by creating without concern for what is being done elsewhere in the market.

A firm believer in creation rather cut and paste, Brunetti has drawn inspiration from a variety of sources including: rock music, hippie culture and even bikers to name a few. In a way, Brunetti can be viewed as the "dark side" of the street-culture scene.

FUCT  launched at the very end of the ‘80s (1989), when the market was still unsaturated with products that fused art and pop-culture together.

Erik Brunetti finds himself either simply loved, or hated in the industry. Never one to hesitate taking a firm political position concerning major international events such as the conflicts in IRAQ, AFGHANISTAN, ISRAEL, Brunetti has also become known for always speaking frankly and maintaining a stern look on the street-culture scene and business in general.

Love him or hate him, there is no denying the fact that his t-shirts are some of the most iconic in the business and have become an integral part of streetwear history. Such as one of the most famous tee-shirt (twisted from JAWS poster)