Who's Who

NIGO

Former assistant of Hiroshi FUJIWARA, NIGO is well-known as the founder of A BATHING APE and all the brands coming from it (BABY MILO, APE SOUNDS, BAPY, BAPE CAFE, BAPE CUT, BAPE TV'). He studied at the Bunka Fashion College in Tokyo with Jun Takahashi. In 1992, they formed Nowhere Ltd. together which is a select shop, which create the Harajuku fashion street area. NIGO is also PHARRELL WILLIAMS's partner in crime for BBC and ICE CREAM. They also worked together for the design of the new LOUIS VUITTON sunglasses.